Just as the car has grown up and been more refined, the same goes for the mascots. Special effects were produced at. Kia One of the nation's most recognizable advertising icons, the Kia hamsters, are back -- and they've become gym rats. The idea is that they're getting makeovers, just like the new 2014 Kia. Obviously, the hamsters hit a young demographic, but Sprague says he expects much more from the new ad. The song is the soundtrack to a new for the Kia Soul. Filming was shot by director via with executive producer Frank Scherma, producer Kathy Rhodes, director of photography , production designer Brock Houghton, wardrobe stylist Christina Blackaller.
For more information on cookies including how to manage your consent visit our. The tune hit the airwaves one week early after the single was leaked online. The hamsters have connected with the Soul's target, twentysomething car buyers over the years because of their music-driven lifestyle and penchant for traveling together in a close-knit pack to thumping music. That makes it the third most-watched automotive ad in YouTube history. Sound was mixed at by mixer Nathan Dubin. .
Over four years, hip-hop hamsters in their baggy clothes caught on as pitchmen for the Kia Soul crossover. For the second generation of the small crossover, Kia's third most popular, the Soul has gotten bigger inside and more refined with less road noise and an improved the ride. It's only been two weeks since Lady Gaga the first single off of her forthcoming album Artpop. In the first ad for their reintroduction, the hamster are seeing pumping iron and then reemerging Entourage style at a movie premiere, buff, coiffed and stylin' in tuxedos. By using the site, you consent to these cookies. It's easy to see why the hamsters are back.
The 27-year-old singer is set to take the stage at Brooklyn's Barclays Center Sunday where she'll by belting out the lyrics to her hit single. Now they are being brought back with a whole new bent in an ad campaign to introduce the redone 2014 version of the Soul. . . .
. . . . . . .
. . . . .
. . . . .
. . . . . .