Electronic customer relationship management ppt. Customer Relationship Management of Coca 2019-01-06

Electronic customer relationship management ppt Rating: 9,9/10 1584 reviews

MIS 13 Customer Relationship Management

electronic customer relationship management ppt

By the early 1970s, hand-washed bottles and horse-drawn carts had given way to sophisticated bottling and distribution operations. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. In the early days of bottled Coke, production workers washed refillable bottles by hand, used manually operated bottling machines to fill them, corked them by hand, and sold them from horse-drawn carriages. In 1986 Coke Consolidated added bottling companies in Florida, Georgia, Tennessee, and Virginia. The same summer, the Coca-Cola Company began marketing a new line of clothes under the Coke label. Coke Consolidated suffered along with everyone else.

Next

What is Electronic Customer Relationship Management (E

electronic customer relationship management ppt

Back office operationsBilling, maintenance, planning, marketing, advertising, finance, manufacturing. First, the introduction of New Coke in April 1985--and the public's emphatic assertion that it preferred the old Coke--brought big losses to Coke bottlers across the country. It then analyzes the customer characteristics to give a transactional analysis consisting of the customer's profile and transactional history, and an activity analysis consisting of exploratory activities showing the customer's navigation, shopping cart, shopping pattern and more. Analyst Joseph Frazzano told Forbes that although Coke Consolidated's stock was undervalued based on its cash flow, it was no target for an unfriendly takeover raid: the company had 9. Supreme Court declined to renew the suit.

Next

Customer Relationship Management of Coca

electronic customer relationship management ppt

Before these pioneers got to work, the thirsty had to travel to drugstore soda fountains to enjoy a Coke. The company could boast steady growth, solid family ownership, and a strong relationship with the owner of perhaps the most recognizable brand name in the world. In addition, it gave Coke Consolidated control of more than 90 percent of the territory in the Carolinas. Another information innovation, the Lab Management System, allowed the company to store and analyze information on its extensive quality assurance program. In addition, their previous purchases are highlighted and a list of similar items that the customer may wish to purchase are also highlighted. The same year it added the territories of Dick-son, Tennessee, and Laurel, Mississippi.

Next

What is Electronic Customer Relationship Management (E

electronic customer relationship management ppt

What vendors and partners do we need to choose? Cocoa-cola attracts its consumer with an advertising. It distributed the bottles in areas of West Virginia where the alleged violations occurred. In the weeks before the race, point-of-sale displays, visits by show cars and drivers to retail outlets, and tailored advertising drew attention to the race and boosted sales. E of Customer Relationship Marketing. The following year, it acquired the Coca-Cola bottlers in Greensboro, Winston-Salem, Raleigh, and Hamlet. Starts with current purchase activity then extrapolates to include potential additions from cross-selling, upgrades, total ownership, etc. Other Coke Consolidated innovations have come in the areas of customer service and sales.

Next

What is Electronic Customer Relationship Management (E

electronic customer relationship management ppt

The sales centers of the companies involved in the Piedmont Partnership were all operating on Norand in less than two months. In 1989, the company obtained the Coca-Cola Bottling Company of West Virginia, Inc. Several outside factors hurt Coke Consolidated's profitability in the mid-1980s. The 'Cold Drink' organization made Coca-Cola products available in factories, entertainment venues, recreation areas, hotels, offices, and schools for on-site consumption. Under the terms of the venture, named the Piedmont Coca-Cola Bottling Partnership, Coke Consolidated acquired new sales centers and territories in parts of South Carolina, North Carolina, and Virginia. The difficulties did not impede Coke Consolidated's expansion.

Next

What is Electronic Customer Relationship Management (E

electronic customer relationship management ppt

Macquarie Graduate School of Management. Gibbons--set out to bring bottled Coca-Cola to the Carolinas. Nurses in a hospital library Customers who serve as benchmarks for other customers e. They create highly effective and emotional ads to induce customer and even treat customers very fondly. Simply an extension of relationship marketingBuilds on customer service and satisfaction conceptsJust the latest buzzword for creating customer orientationBottom-line is still the sameYes! That innovation allowed salespeople to transmit the information via phone lines and, sometimes, by satellite, to the company's Charlotte computer center at the end of the business day. The offspring of the first North Carolina bottling companies were beginning to consolidate and expand their territories. On race day, 180,000 fans at the Speedway and millions more at home would see the event and the related advertising.

Next

Ecrm

electronic customer relationship management ppt

The website regularly send emails to previous customers to inform them of similar upcoming events or special discounts. Coke Consolidated's close relations with the Coca-Cola Co. In 1993, a joint venture with the Coca-Cola Co. Coke Consolidated traces its more recent history to 1972, when the Charlotte Coca-Cola Bottling Co. Customers have the power to help themselves through online personalized services that are made available on demand.

Next

Ecrm

electronic customer relationship management ppt

. Under Griffin's leadership, Coke Consolidated began to expand its territory more aggressively. Business relationshipsInteraction with companies and partners, suppliers, vendors and retail outlets, distributors. In the first, a major antitrust case, the company was one of several accused of price-fixing by Sewell Plastics, Inc. Consolidated is the second largest Coca-Cola bottler in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. This in turn leads to customer comprehension and cost insights e.

Next

Electronic Customer Relationship Management (E

electronic customer relationship management ppt

James Johnson, who started working summers at the Statesville Coca-Cola Bottling Company when he was 11, became president and chief executive officer of both Charlotte Coca-Cola Bottling Company and the Carolina Coin Caterers Corporation in 1969. A vital ingredient in any B2B or B2C organization. District Court in Charlotte, North Carolina, dismissed the suit, ruling that the formation of the cooperative had actually increased competition and resulted in lower prices to consumers. The sale of Consolidated Coin Caterers Corp. This helps to ensure that customers will continue to purchase tickets from Lastminute. Because the new line was manufactured abroad, it created a public-relations nightmare for Coke Consolidated, a company located in the heart of the depressed textile communities of the Carolinas. Principal Subsidiaries: Columbus Coca-Cola Bottling Co.

Next