Topshop target market. RETAIL SCIENCE UK: Competitor Analysis Topshop V H&M V Primark 2019-01-11

Topshop target market Rating: 5,2/10 1506 reviews

Fashion Target Market

topshop target market

It is considering opening further standalone stores, concessions in departments and pop-up stores globally. Thirdly they need to make their product desirable. Topshop have cleverly used social media to get a better customer insight. What the social media team is made up of? Within the Interests, we see that our persona is drawn more to Starbuckss. The brand interests customers and keeps their attention through engaging with them regularly: regularly updating their Facebook page and their website with new produtcs to keep the viewer excited at new prospects the brand may offer. With this in mind they offer a variety of products and services in order to accommodate the diverse audience they draw in. If you look closely though, you will notice that they use cheaper materials, not very high quality fabrics.

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Topshop Marketing Plan

topshop target market

Topshop started in 1964 in the basement of Peter Robinson, a department store in the North of England. Relies heavily on public's perception on their brand Successfully portrayed a strong brand image eg. They are young, enthusiastic, and impulsive consumers. They have very little variety in terms of designs but they pride themselves on simplicity and Affordability. The decision was made to create a fashion authority. The clothes would be worn by many different types of people.

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What is the target market for Zara, H&M and Uniqlo?

topshop target market

The social media team controls all the networks they have, Twitter, Instagram, Inside-Out blog and Facebook. Topshop is a British chain of clothing stores that operates in more than 20 countries. They market their clothes more than interacting with their customers. Topman was also created the same year, which tailors to male customers that are under a separate chain, with some stores are co-located with Topshop. Because if you pl … an your marketing campaignwell, this targeted group of people will buy enough copies of yourbook to make you successful everyone else who happens to buy thebook will just make you more successful. Understand that folks in the cities, suburbs and countrysides canall be avid readers. Don'tstop at middleclass and upper class , consider blue collar and white collar,professional and managerial, etc.

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Target Market & Market Targeting by Chelsa Tan on Prezi

topshop target market

In 2009, Topshop launched its first North American retail location in New York Soho. The material they use is medium to good quality and hence the pricing is also similar. Failing to recognise this could hinder a company's potential for success. You could also be surprised by the amount of people that like drinking hot coffee at the beach in Rio de Janeiro. Topshop is at the middle end of the high street retailer.

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RETAIL SCIENCE UK: Competitor Analysis Topshop V H&M V Primark

topshop target market

She wants to look fashionable but does not have too much money to spend on clothes. Topshop does this by using window displays and putting exciting looking product by the door so that consumers will walk past and be attracted to go in. Although, there are some differences as discussed about the appropriateness of making the Facebook page more visual due to the nature of the social media site. This is an ongoing process which they strategically apply to both their website and Facebook channels of communication. Some of the people in the hotel targetpopulation include vacationers, travelling salesmen, and travellingexecutives. New brands emerging on the market may struggle on what content to include for promotions, however Topshops are veterans in the fashion industry. No part of this publication may be reproduced, translated, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner.

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What is the target market for Zara, H&M and Uniqlo?

topshop target market

Working Class H2T should be the talk around the office. The psychographic portion of our Customer insights tells us even more about our Topshop consumer. Positioning The potential product comprises all possibilities that could become part of the expected or augmented product. There are many comparisons between Topshops website and Facebook page: this is due to a strong brand identity. Like the website, social media is a good way of gaining feedback from their followers as people can like and dislike posts and are able to comment their thoughts and opinions about the new trends. Fashion brands like Topshop have real trouble keeping up with the likes of and , who plough resources into research and development. International brand and huge media traditional consumers.

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Topshop Essay

topshop target market

. Brainstorm a list of names with the help of friends, family members and business partners. History: This British multinational retailer was founded in 1964. We just have to look around and we will see how technology its after almost every operation nowadays. Ifyou're targeting a large country, you may want to break it down byregion or province as well. There is a section on the website where the intended consumer can upload real pictures of themselves wearing Topshop clothing: similarly to what would be done by a blogger- this interaction with the customer and brand is effective as it adds to Topshops reputation of being on the ball with modern marketing.

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Who is the target market of Topshop

topshop target market

The Topshop store which will be focused on for this report will be Glasgow Buchanan Street Store and I will evaluate the organisation and management of the store. The first two groups do overlap, but it's a huge market. Both e-commerce platforms: the Facebook page and website promote each other- there are links to the different channels for them to work hand in hand and add to the brands publicity. Fast fashion brands such as , Very and are growing at lightning speed, and high street brands such as are rapidly upping their fashion offers to compete with Topshop, drawing away some of their core consumers. Increase store traffic by 30% and encourage repeat purchases of the 18-35 years segment over the 12 months period.

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